Company News

CRABTREE, QC, July 2, 2014

Kruger Products Recognized by Hydro-Quebec for Energy Efficiency

Kruger Products’ tissue plant in Crabtree, Quebec has been recognized for reducing energy consumption by at least 5%. As a result of this accomplishment, Kruger Products became a member of the réseau Écolectrique d’Hydro Québec, a network made up of major companies from various industries recognized for their leadership and performance in energy efficiency.

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MISSISSAUGA, ON, June 3, 2014

Kruger Products completes Asset Acquisition Deal with Metro Paper for $23.5 million

Strengthens North American Away-From-Home Platform

Kruger Products L.P. (KPLP) announced today that it has completed the acquisition of all of Metro Paper Industries Inc.’s (MPI) Canadian tissue converting assets, located in Trenton, Ontario and Scarborough, Ontario for a total cash consideration of $23.5 million. The deal includes Metro’s entire North American Away-From-Home (AFH) customer base as well as a non-compete agreement. Metro’s revenues in 2013 were approximately $65 million, split equally between the US and Canada.

“We are excited about the opportunity to add the complementary product lines to our growing AFH business and this acquisition will immediately provide much needed additional capacity. As the AFH market leader in Canada, we are committed to building on our leadership position and driving our Company forward,” said Mario Gosselin, Chief Executive Officer, KPLP.

“This acquisition will reinforce our position with our valued North American customers. It will create a combined competitive advantage, provide growth opportunities, and offer greater choice for both customers and distributors,” stated Rob Latter, Corporate VP of KPLP’s AFH business.

About KP Tissue Inc.

KP Tissue Inc. (KPT) was created to acquire, and its business is limited to holding, a limited partnership interest in KPLP. For more information visit

About Kruger Products L.P.

Kruger Products L.P. is Canada's leading manufacturer of quality tissue products for household, industrial and commercial use. Kruger Products L.P. serves the Canadian consumer market with such well-known brands as Cashmere®, Purex®, SpongeTowels®, Scotties®' and White Swan®. In the U.S., Kruger Products L.P. manufactures the White Cloud® brand, as well as many private label products. Kruger Products L.P. has approximately 2,300 employees across North America and operates five FSC® CoC- certified mills (FSC® C104904), four of which are located in Canada and one in the US. For more information visit


Wendy Kelley
General Counsel and Corporate Secretary KP Tissue Inc.
Tel.: 905.812.6936


Mike Baldesarra
Director of Investor Relations
KP Tissue Inc.
Tel.: 905.812.6962

MISSISSAUGA, ON, August 09, 2013

A Proud Moment for Kruger Products – Paying it Forward

In June, Southern Alberta experienced catastrophic flooding described by the provincial government as the worst in its history. Several communities were devastated and more than 100,000 people were displaced. Local, national and international organizations have contributed to the massive relief efforts, and Kruger Products is no exception.

Andy Arsenault, a Senior Account Manager with the AFH Division, knows first-hand the damage flooding can cause and generously volunteered his time to aid in the preparation of Saddlebrook Camp, a temporary housing project for flood victims from High River. The first 100 people were set to arrive within days, so working within this very tight timeline, Andy arranged for the donation of 68 roll towel dispensers and installation from Kruger Products for the Camp. With the help of Ad Services out of Kruger Products New Westminster plant, the dispensers arrived in two days and were personally delivered to the Camp by Andy himself! Andy and his son, with the help of a few others, installed the dispensers and inserted product. Both local media and government officials attended the opening of the Camp.

Once complete, Saddlebrook Camp will house 1,200 people for 12-18 months. They will offer single units, double units and family trailers. It will have luscious grass, sports facilities, including soccer and baseball fields, playgrounds for children and even a local convenience store. The goal? Help create a home away from home feeling for the flood victims.

The Project Manager personally thanked Andy for his time and compassion and commented that with genuine support of companies like Kruger Products, eventually Saddlebrook Camp will grow into a town.

This type of giving-back is part of what the AFH Division calls Performance In Every Fibre™.

MISSISSAUGA, ON, March 27, 2013

A Legacy of Giving

Our Away From Home team takes pride in embracing their communities and finding enriching ways to give back and make a difference. From volunteering at food banks to fundraising for Friends of We Care, regional teams donate their time to engage with people and instill a sense of hope.

Each holiday season the AFH Corporate team selects a day to collaborate with and give back to local organizations. For the past two years, this team has volunteered at Eden Community Food Bank in Mississauga, Ontario, which services approximately 1,500 people per month. Our Atlantic sales team also helps at their local food bank, which distributes goods to various charitable groups across New Brunswick.

In November, our Quebec team tirelessly prepared and served 56 meals at Action Source de Vie, a local non-profit organization that helps those in need.

The holiday season inspires our Ontario sales team, who supports Kids for Christmas Night, an annual event that gives families who cannot afford to celebrate the opportunity to enjoy the season’s festivities. In 2012, this event hosted 530 children and their families.

Friends of We Care, an organization Kruger Products has supported for more than 13 years, raises funds through the Foodservice and Hospitality industry across Canada to assist in sending physically disabled children to summer camps through the Easter Seals program. Our Western sales team enjoys participating in fundraising events and is reminded of why they volunteer when they see the smiles on children’s faces as they serve lunches at the camps.

Finally, this was Kruger Products’ 32nd year supporting women’s curling through the Scotties®’ Tournament of Hearts. This is the longest Canadian sponsorship of amateur sports. A truly Canadian sport, we are proud to embrace our culture and support our young athletes reach their dreams.


MISSISSAUGA, ON, May 30, 2012

Kruger Products Away From Home Division Wins Gold!

At the recent 2012 Summit International Creative Awards, the “Performance In Every Fibre” brand campaign was recognised for design excellence by a panel of advertising experts who judged entries from over 50 countries, spanning five continents. Just over two years ago the Away From Home team began building a meaningful brand position that encapsulated the three core strengths of; Quality, Service and Business Optimization. This prestigious award is a testament to Kruger Products L.P. and the AFH Division’s belief that “Performance Really
Does Matter”.

MISSISSAUGA, ON, April 20, 2012

Partnering with Earth Day Canada and Promoting Practical Sustainability Solutions

In March we officially announced our partnership with Earth Day Canada (EDC). Through this, we are uniting our efforts to educate Canadians about their role in protecting our environment and bringing about meaningful change. Being a committed steward of our environment, Kruger Products is proud to work with EDC because it is such a powerful catalyst effecting positive and lasting change for the environment.

We’re in the very early stages of this partnership, but we put together programs for this year’s Earth Day that will reach multiple stakeholders, including employees, consumers and customers.

Not only will EDC help facilitate our efforts to more effectively communicate with our various stakeholders about the true environmental value of our products, but they will also help us reduce the impact of our operations and encourage environmental values and initiatives among our employees through a unique program. This program, called Great Ideas in Action, was officially launched on Earth Day 2012.

We believe that most people want to make sustainable decisions, but the fact is that most people really don’t know what being sustainable is. Working with EDC will help us frame this message in a way that people can understand and incorporate into their lives.

Our partnership with EDC is another step along our sustainability journey and represents a tremendous opportunity to effect real and meaningful change. This partnership is an extension of Kruger Products’ Sustainability 2015 initiative which was launched in 2010 as our official five-year plan to reduce our impact on the environment. Working with EDC is another demonstration of our commitment to leading industry towards a sustainable future and exemplifies how business can make a profound impact on the environment.

For more information on Kruger Products’ Sustainability 2015 initiative and how you can become part of the sustainability solution, visit

MISSISSAUGA, ON, December 13, 2011

Kruger Products Announces New Embossing Pattern for Roll and Multifold Towels

Canadian towel and tissue market leader Kruger Products L.P. announced today the launch of a new embossing pattern on all its roll and multifold towel brands; Embassy® Supreme, Embassy®, White Swan® and Esteem®. The new embossing both enhances the look and feel of the towels and delivers superior absorption and strength - enabling hands to be dried more thoroughly, thereby reducing the risk of cross-contamination.

Read the Press Release

MISSISSAUGA, ON, November 2011
Performance Matters

Kruger Products Away From Home (AFH) division has begun to speak a new mantra – Performance in Every Fibre™(PIEF) - emphasizing the high level of performance running through every fibre of the AFH business. The PIEF brand positioning and identity platform is based on the team’s collective core values – Quality, Service, and Business Optimization. This new platform has been developed to differentiate Kruger’s AFH products and team in the marketplace.

Into the coming year, awareness of PIEF will be built through a range of marketing activities; including new marketing and sales tools, advertising both internally and externally, public relations activity, sales presentations and new AFH website design and content. This powerful new approach to AFH marketing will have a clear and consistent message: to reinforce Kruger Products commitment to ensuring performance in all areas of the business. This focus on performance excellence will allow Kruger Products to continue providing value added benefits and stand out above its competitors as the leader in the AFH market.