Kruger Products | Away From Home Division Brands

At Kruger Products – Away From Home Division (AFH) we are committed to building reputable brands that meet your needs, and those of your customers. We believe that each of our brands is a direct reflection of our quality, craftsmanship and dependability. As leaders in product development, environmental responsibility and industry specific product bundling we are committed to building not only our brands, but also the promises that support them. From supreme luxury to cost effective performance, Kruger Products has a brand to suit your unique needs.



The Embassy® brand denotes the ultimate in luxury and hygiene. It is the best line of products in the AFH product portfolio. This line of towels, bathroom and facial tissue is designed for the most discerning customer.

These products offer the utmost in quality and performance, while delivering supreme strength, absorbency and softness.

Embassy Purex The Chalet® line of products is produced with a sense of pride, made with virgin fibre, customers can see and feel a difference in the napkin, towel, bathroom and facial tissue offerings.


White Swan The White Swan® brand delivers a good and consistent level of quality and reliability at a sensible price. This line of tissue products provides excellent value by combining the right amount of softness, absorbency and strength for the value minded customer.


Esteem Brand The Metro brand is designed to meet the demands of product consistency and environmental responsibility. This product is produced with up to100% recycled fibres and utilizes packaging materials also produced with recycled content, so this product is offered at a very affordable price, while still offering an acceptable level of quality for the cost-conscious customer.